Case Study: Vote Yes MN
Vote YES MN was an amendment in the Minnesota 2008 election that continues to offer tremendous help to protect natural areas, including our many forests, parks and trails that both Minnesotans and our tourists enjoy so much. This amendment is for funds to protect over 1 million acres of woodlands, natural areas and farmland that will be lost over the next 25 years to growth.
Main Objective: Increase awareness of the campaign and encourage voters to support the amendment.
Website: www.yesformn.org
Spyder Trap was challenged with pulling together a strategic online marketing plan aimed at targeting the 18-30 demographic. Our tactics included: search engine optimization, sponsored search, web development, social media, email marketing and banner advertising. 