Children's Hospitals and Clinics of Minnesota
Facing the challenge of raising funds to support initiatives vitals to helping kids heal faster, Children’s Hospitals and Clinics selected Spyder Trap Online Marketing to devise and implement an online marketing strategy to meet these objectives:
Raise awareness of how Children’s serves families, patients, and the region
Persuade potential donors to support Children’s Hospitals and Clinics
Increase loyalty among those already affiliated with Children’s
Generate record-breaking online donations and support
Here's How We Did It...
Viral Social Media
Increased Fans on Facebook by over 130%
Increased Twitter following by over 180%
Online Advertising
Generated over 32 million targeted impressions on Facebook
Website Design and Development
ThankGodForKids.org (to promote Children’s 19th Annual Funraising Gala)
ChildrensMNCares.org (to promote the development of 280 new private patient rooms)
HeartAtChildrens.org (to promote Children’s new Cardiovascular Care Center)
Search Engine Marketing (Pay Per Click)
Over 4.3 million impressions
Over 14,300 clicks