Posted July 6th, 2009 by Glenn Seaberg
Glenn Seaberg
Spyder Trap Online Marketing
An important poll recently conducted by JupiterResearch and Verse Group identified the top two priorities of marketing executives:
1. Achieving measurable ROI on their marketing spends, and
2. Integrating online and traditional media.
For those of us in the online marketing trenches everyday, this is not really news. The fact that marketing executives are [...]
Tags: Online Marketing, ROI, Traditional Media
Posted June 29th, 2009 by Mike Rynchek
Recently I was asked by a client to pull together some high-level social media statistics. I found some interesting facts from several different sources. I thought I would share. These stats are of course changing by the moment but this is a pretty good snapshot of the social media environment.
The next question is always… Why [...]
Tags: Facebook, Online Marketing, Social Media, Twitter, YouTube
Posted May 20th, 2009 by Mike Rynchek
Mike Rynchek
Spyder Trap Online Marketing
With Facebook recently achieving 225 million active users, and Twitter – well, who really knows how big Twitter really is – firms are desperately trying to understand how to make social media work for them. Not only is the volume of users massive, so is the challenge of making sure you [...]
Tags: Online Marketing, Social Media Process, Social Media Strategy
