Minneapolis Online Marketing Blog

The Minneapolis Online Marketing blog covers online marketing industry topics, news and events from all angles. This includes search engine optimization (SEO), pay-per click (PPC), email marketing, social media, online PR, web strategy, web development and more. We hope you choose to subscribe to our blog to keep you up on our latest and greatest. Please check back often and feel free to leave a comment! Thanks for reading!

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Forget Everything You Know About Web Design and Build a Great Landing Page

Glenn Seaberg
Spyder Trap Online Marketing
At the core of every successful sponsored search or e-mail campaign stands a great landing page.   Designing a great landing page, however, is counter-intuitive to everything most website designers think they know.
If you want the highest conversion rate possible from your landing page, follow these absolute rules:
Designate only ONE purpose for [...]

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Online Marketing in a Tanked Economy 101 – Part 2 of 2

Mike Rynchek
Spyder Trap Online Marketing

Thanks for tuning in for Part 2 of Online Marketing in a Tanked Economy.  Below I have listed out three online marketing tactics to focus on when the economy is down.

1.    Sponsored Search – Why?  As I mentioned above, any well researched and placed media buy should quickly achieve measurable results.  [...]

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Online Marketing in a Tanked Economy 101 – Part 1 of 2

Mike Rynchek
Spyder Trap Online Marketing

I wanted to address some online marketing questions arise during client meetings, at speaking engagements and during casual conversation around the Spyder Trap Online Marketing office.  We all know the economy is in the tanks but that doesn’t mean your marketing efforts need to struggle.  While working with clients especially in [...]

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