We are all fans of the rainbow colored candy Skittles but recently their website has taken on a bit of a different flavor. Check out www.Skittles.com and you will see that the site is now an overlay of their Twitter search page and various other social media sites. (Notably not MySpace…hmm…) Test it out, by tweeting about Skittles and watch it show up behind the site. Skittles didn’t stop there. If you click on “Images” you will be taken to their Flickr page. “Video”? Yup, redirected to the Skittles YouTube channel. Check out the “Friends” link, of course it links to Facebook. In my opinion, the most creative feature is that the product links connect you to their Wikipedia page.

So the question I pose to you Social Media fanatics and general consumers is this: “What do you think? Good idea/bad idea? Is this a cool concept that lacks function or a ground breaking new strategy that will revolutionize the branding industry as we know it?”

I will reserve my opinion for a later date.

PS – Thanks to Jason Douglas of Spyder Trap Online Marketing (@jasondouglas) for pointing this out.