Posted February 11th, 2010 by Brad Wellman
Brad Wellman
Spyder Trap Online Marketing
News has just been released that Facebook is rolling out its new Ad Conversion tool for Facebook advertisers to track not only how ads are performing, but also to “track activity that happens on your [the advertiser's] Web site as a result of someone on Facebook seeing or clicking your Facebook Ad.”
Sound familiar? If you answered “yes,” you’re correct!
This is all-too-similar to Google Analytics and AdWords. By allowing advertisers to assign specific values to actions on their Web sites, advertisers can get a deeper understanding of a user’s involvement with a particular ad, optimize ads more effectively and determine ROI more effectively.
Currently the tool is in Beta form, but will steadily be rolled out to everyone. This is huge for Facebook, as this will allow it to compete more toe-to-toe with Google in the multi-billion dollar online advertising market.
How do you think this will affect Google?
Tags: Ad Conversion Tool, Facebook, Google
Posted February 9th, 2010 by Jason Douglas
Mike Rynchek will be representing Spyder Trap Online Marketing as a guest mentor at Ad Fed’s Mentorship Circle Event at 5:30pm tomorrow at Spill the Wine in downtown Minneapolis.
“We are happy to be involved with Ad Fed and are looking forward to connecting with some of the young talent in the Twin Cities.” said Rynchek, who will be discussing interactive and marketing topics with the group.
The Ad Fed Mentorship Circle program is designed to allow members to individually interact with industry mentors by meeting them in an informal group setting called a Circle Group. These Mentorship Circle Events are held four times a year and allow participants and industry professionals the chance to talk one on one and in a group discussion setting. It is a great opportunity to learn from the best and the brightest in the industry, network with professionals and learn from your peers.
The Ad Fed Mentorship Circle program does not facilitate the match between an individual mentor and a mentee, however, these events are designed to allow a mentor and potential mentee to make a connection, and possibly develop a mentor/mentee relationship outside of Ad Fed. Participants can also choose to simply attend quarterly Circle Events where mentorship will happen via group discussions.
To meet Mike at the event, and to see the other mentors attending the event, visit the Ad Fed site for more details.
Tags: Ad Fed, Interactive Marketing, Mentorship Circle, Minneapolis, Networking, Spill the Wine
Posted February 5th, 2010 by Jason Douglas
Jason Douglas
Spyder Trap Online Marketing
Yesterday, I was fortunate enough to attend Reupations with keynote speaker Chris Brogan, and panelists Beth LaBreche from LaBreche; Gabby Nelson from Select Comfort , Paula Prahl from Best Buy, and Brian Vanderah from Quality Bike Products.
Brogan kicked off the event with a Zulu greeting ‘Sawubona’, which translates to ‘I see you’, which means ‘I know that you’re there and I acknowledge you are another person’. His presentation was a nice mix of random thoughts, dry humor (even a Star Wars reference), and serious points.
The main takeaways from Brogan’s presentation and the panel discusion:
-There are three main parts of social media: Listening. Connecting. Publishing.
-Brogan said that we should ‘connect with the verticals that aren’t yours’. He was critical of the Minneapolis and St. Paul social media community. He cited Pittsburgh as leaders in social media everything. What the MSP group needs to do is not be so exclusive, but learn how to work together. He added ‘it’s a lot easier to go to battle with a large army.’
-Brogan called Vanilla Ice a social media prophet, citing the line ‘Stop. Collaborate, and listen!’ That gained a fair amount of laughter, but was an interesting take.
-Beth LaBreche discussed how she invited her clients to the Reputations event and even sent out copies of Brogan’s Trust Agents to out-of-state clients. One client responded very negatively to the book and said ‘they’re not ready’ for this. This was very apparent in the attendance of this event. One of my first tweets from the Spyder Trap account: ‘good crowd forming for #reputations #broganmpls. A lot of familiar faces.’ Events such as this one wasn’t necessarily for social media professionals like myself and companies like Spyder Trap. It’s the businesses who have a fear, a hesitation, or a lack of knowledge about what social media can do for a business that need to be at these events. The question: how do we get them there?
Overall, this was a very fun event. I ran into some familiar faces, and was lucky enough to talk with him for a while, and even snap a picture with him. Look for more with Brogan and Spyder Trap in the near future.
For those who attended, following the hashtags, or watching on UStream, what were your thoughts on Brogan’s presentation and the panel discussion?
Tags: #broganmpls, #reputations, Chris Brogan, Jason Douglas, Minneapolis Online Marketing, Minneapolis Social Media
