Minneapolis Online Marketing Blog

The Minneapolis Online Marketing blog covers online marketing industry topics, news and events from all angles. This includes search engine optimization (SEO), pay-per click (PPC), email marketing, social media, online PR, web strategy, web development and more. We hope you choose to subscribe to our blog to keep you up on our latest and greatest. Please check back often and feel free to leave a comment! Thanks for reading!

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Facebook: Doing What It Will, Forgetting What ‘Social’ is All About


Brad Wellman
Spyder Trap Online Marketing

Last night, Facebook dropped a bomb on social media marketers, small businesses and developers alike: Facebook Pages need to be “authenticated” in order to have landing tabs.

What does this mean?

Any new visitor to your Facebook Page will not able to land on a custom tab, unless your Facebook Page has greater than 10,000 fans or the Page administrator has been working with an ads account representative. The problem with this is that it requires Page administrators to spend money on Facebook ads (and you need to spend a pretty penny to get an account representative), or have a large traffic base to build a large following.

Less than 24 hours later, and after a frenzy of disapproval from the marketing and developer communities, Facebook removed the “authentication” requirement for setting custom landing tabs on Pages. The following was posted to the Facebook Developer Forum at 10:44am this morning:

Hello,

As of last night, we’ve removed the recently-added authentication requirement for setting custom landing tabs on Pages. The requirement was instituted as part of a Pages quality initiative, and we apologize for the inconvenience this caused to our developer and business community. We are re-investigating the situation, and will not make any further changes without first giving our community standard notice and lead-time.

Thanks for all your feedback,
Matt Trainer

The problem that Facebook continues to inflict upon itself is that they fail to be transparent with their audience regarding changes to their platform/services/privacy. This Facebook Pages incident isn’t the first time Facebook hasn’t acted in a social manner.  Also, given that Facebook has more than 400 million active users and it is the 2nd most popular global website (according to Alexa), I’d think Facebook might think twice about doing whatever it pleases and forcing the community to obey its will.

Facebook, like any other social destination site, is not impervious to being abandoned by the community it helped create. Continuing to roll out drastic changes as they please, they may realize this sooner rather than later.

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Filed under:Social Media

Web Wisdom Wednesday: Google Analytics (Part 2)

In this second part of our Google Analytics series, Spyder Trap’s online marketing wiz, Jason Douglas, dives a bit deeper into Google Analytics by giving us a look at what he sees when solving problems for clients.

Stay tuned next week as we go “Behind the Wisdom” to learn more about how other marketers are using social media, and be sure to check back every Wednesday for another video posted to our Minneapolis Online Marketing blog, Facebook fan page, and YouTube channel!

Happy Web Wisdom Wednesday!

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Web Wisdom Wednesday – Google Analytics Part 1

In this first part of a two part Google Analytics series, Spyder Trap Online Marketing’s Jason Douglas discusses why businesses should take advantage of this valuable tool and a few key statistics to keep track of inside Google Analytics. Stay tuned next week for a deeper look into Google Analytics, screen shots, and how one can use it to boost traffic to their website. Happy Web Wisdom Wednesday!

Stay tuned every Wednesday for another video posted to our Online Marketing Blog, Facebook Fanpage , and YouTube channel!

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