Posted February 15th, 2010 by Jason Douglas
Jason Douglas
Spyder Trap Online Marketing
I have had many conversations with prospects and new clients revolving around the same few questions. If you are someone who is new to the concept of using PPC for their business, or a business who has been burned by bad service or under-performing campaigns, asking the questions I listed below [...]
Tags: five questions, pay-per-click, PPC, Sponsored Search
Posted December 7th, 2009 by Jason Douglas
A big announcement happened today from Google, officially launching real-time search, integrated into search results pages (SERP’s).
The real-time updates will include live tweets, Yahoo Answers, news articles, and web pages will now stream in actual result pages for your query. Don’t worry iPhone and Android users, this feature is built for mobile use (thank goodness).
Included [...]
Posted September 18th, 2009 by Jason Douglas
Jason Douglas
Spyder Trap Online Marketing
Google, known for their simplistic search results page with organic and paid text ads, will be joining Yahoo in the display advertising business. This is the next step in Google’s display strategy, as Google bought DoubleClick, a top digital marketing company, for $3.1 billion last year.
Google’s goal is to dig into [...]
Tags: display advertising, DoubleClick, Google, Yahoo
