Glenn Seaberg
Spyder Trap Online Marketing

As with most other business segments, online marketing is changing health care.  Here at Spyder Trap, we see it first hand everyday.  Here are just 5 ways online technology is changing healthcare:

1. Improving fundraising efforts

More and more, leading healthcare providers like Children’s Hospitals and Clinics of Minnesota are implementing simple but effective fundraising pages to their websites.  At the Children’s Hospitals and Clinics of Minnesota Online Giving Store, visitors can even select how their donations will be used.

2. Increasing patient convenience

What could be more convenient than an iPhone application that allows users to locate nearby doctors, clinics, and hospitals within its network?  One of many apps, DocGPS, uses iPhone’s GPS system allowing users to search over 20 types of health care facilities and nearly 60 types of physician specialties.

3. Increasing access to quality care

Telemedicine is rapidly becoming a reality.  Using teleconferencing and other technology, the day rapidly approaches when patients can see doctors remotely; from their workplace, private kiosks in malls, and even in mobile clinics towed by semis.  Here’s one example: www.ConnectedCareAmerica.com.

4. Increasing awareness

By actively engaging in social media, caregivers are able to promote their facilities, the patient successes, and their latest initiatives.  Check out how Children’s of Los Angeles engages its various constituencies using YouTube.

5. Reducing patient anxiety

Anyone who has ever faced an upcoming medical procedure knows the dark fear of uncertainty that precedes it.  By accessing any of the numerous specialized websites, blogs, chat rooms, and other social media, patients can now connect with caregivers and other patients in various stages of their respective treatment.  In doing so, patients learn from the experience of others what to expect.  This removes much of the uncertainty and reduces anxiety.

What changes have you noticed as you’ve navigated health issues?  For me, if I would have had access even to www.WebMD.com in the winter of 1989, my personal battle against cancer would have been much different.  What’s on the horizon?  What do we need?  Let me know.  We’re in this healthcare debate together.