online-reputation

Managing Your Online Reputation: Social Media Breakfast RecapApril 21, 2017

How many of you read reviews on a restaurant before you eat there? Or research a product before you purchase it? Or even browse Glassdoor reviews before interviewing at a certain company? We all know why online reviews are important: they’re one of the… Read More

building-buyer-personas

Building Buyer Personas: Content Strategy Meetup RecapMarch 28, 2017

Persona So Great-a We are very fortunate to have a great event space here at Spyder Trap. We use it for our team, for our clients, and for industry groups in the area. So, when I heard that the Minneapolis chapter of the Content… Read More

4-tips-for-adding-humor-into-digital-strategy

4 Tips For Adding Humor Into Digital StrategyMarch 17, 2017

Who ever said that people don’t like a good laugh? We’ve been told that laughter is the best medicine, the secret to a greater longevity, and the reason for my crow’s feet at 26-years old. Laughter is an immediate icebreaker and a quick way… Read More

5-step-guide-for-event-value

The 5 Step Guide to Getting Value From EventsFebruary 15, 2017

Attending events in your field allows you to build professional connections, expand your knowledge base and serves as an opportunity to generate content for your business.   There are infinite ways to extract value from event attendance, whether it be through building connections with… Read More

how_to_create_a_lead_nurturing_campaign

How to Create a Lead Nurturing CampaignJanuary 20, 2017

As digital marketers, we spend a lot of time trying to drive traffic to our clients’ sites. We create paid and organic social campaigns, optimize websites for search engines, develop elaborate AdWords campaigns, and more. Though every company could benefit from more, well-targeted site… Read More

The Art of Conversation #TrendingNorth

AdFed #TrendingNorth: A Lesson in the Art of ConversationJanuary 13, 2017

When it comes to representing a brand on social media, the most important thing to remember is the art of the conversation. To connect with an audience, presenting value, staying engaged, and exhibiting patience is key. Utilizing social media as a means of promoting… Read More