One of the many positives about a website is it’s ability to evolve. Websites can be like a Lego kit as you can add the pieces you need to make it a better website.
As the year winds down, maybe you’re looking at how to improve your website for 2012. Here are 5 additions to your website that can grow your business online by adding just one or all of them.
1. Flexible Content Management System
It’s hard to believe in this day and age of the web, but many websites still operate without a great CMS powering them. Take advantage of being able to add pages, change content, add photos and more with a CMS.
There are many options for flexible, feature packed, search engine friendly and easy to use CMS’s. If you are without a CMS or using a limited one, make the move.
2. Get Visual With Graphics, Photos & Videos
While HTML text is the base of any great website for a user as well as the search engines, grow your content with visual media. A simple photo gallery for any type of business can increase trust in your website and business. Leveraging custom graphics, infographics or video to explain your services, showcase your products and engage users takes content to a new level.
Need media examples?
- Photo gallery for a specific type of service like building wood decks
- Create a custom graphic to show your process like buying real estate
- Create an infographic to illustrate your expertise like local search marketing
- Make a video that covers your expertise like Mint.com’s recent video on Food & Dining Spending
3. Add A Blog
Blogging has numerous benefits for any type of business, organization or website. A blog allows you to showcase your expertise, deliver current and relevant content, cover niche topics, post company or industry news and the list goes on.
Add a customer portal that allows your customers to log into your website and get account or other specific information vital to them.
Just as you check your online banking daily or weekly, you likely have a process, service or documentation that your customer would like to easily check at their convenience online.
Your client gets easier access to something they need and you get their attention more frequently. Once you have this portal as a “touch point” you can leverage further pieces to deepen the relationship and value add.
5. Live Chat
You can’t be enough places at once when you have prospects or clients with questions. Adding a Live Chat feature to your website might be a communication channel your customer expects no different than a phone number or email address. Services like Workface make adding this sales or service tool a breeze.
A Work In Progress
A great website that produces leads, relationships and customer service is not a one-time creation but a constant work in progress. If you have other features you are adding to your website in the near future I’d love to hear what and why your choosing to add it. If you need help integrating any of these for your website, our team of web experts can make that happen.