Comments on: Social Media Hierarchy of Needs http://www.spydertrap.com/blog/2010/03/social-media-hierarchy-of-needs/ Just another WordPress site Thu, 26 Jan 2012 07:11:00 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Mike Rynchek http://www.spydertrap.com/blog/2010/03/social-media-hierarchy-of-needs/#comment-191 Mike Rynchek Tue, 02 Mar 2010 18:12:06 +0000 http://www.spydertrap.com/blog/?p=1010#comment-191 Hi Aimee, You are exactly right. From a mass media standpoint, this theory more so applies to creating compelling copy with supporting imagery. From a social media standpoint this theory (though included within it) goes far beyond just messaging and images. It crosses over into facilitating a sense of community, promoting engagement and connecting with your audience on a higher level. Love your comment on longevity of your consumer due to deeper engagement tactics. More and more people are buying based on their virtual relationship with a brand rather than convenience, price etc. Thanks for the comment! Mike Hi Aimee,

You are exactly right. From a mass media standpoint, this theory more so applies to creating compelling copy with supporting imagery. From a social media standpoint this theory (though included within it) goes far beyond just messaging and images. It crosses over into facilitating a sense of community, promoting engagement and connecting with your audience on a higher level.

Love your comment on longevity of your consumer due to deeper engagement tactics. More and more people are buying based on their virtual relationship with a brand rather than convenience, price etc.

Thanks for the comment!

Mike

]]> By: Aimee Cheek http://www.spydertrap.com/blog/2010/03/social-media-hierarchy-of-needs/#comment-190 Aimee Cheek Tue, 02 Mar 2010 15:34:35 +0000 http://www.spydertrap.com/blog/?p=1010#comment-190 Excellent analysis Mike! I think especially for corporations and their B-2-C efforts, it's a chance for them to really meet their customers where they need it most: on a personal, human level. For some that is great in theory, but in actuality they may deem it quite difficult because of the sheer volume of customers. However, the concept is very simple with social media, it allows companies to identify their brand champions and reward them with interaction which equivalates to the one thing they want most: to belong and to feel they are respected and recognized by the companies where they spend their money. People typically buy with emotion and back it up with logic. Companies that communicate with customers in social media arenas could likely have more impact in the longevity of the customer by meeting a psychological need, than perhaps a million dollar ad. Excellent analysis Mike! I think especially for corporations and their B-2-C efforts, it’s a chance for them to really meet their customers where they need it most: on a personal, human level. For some that is great in theory, but in actuality they may deem it quite difficult because of the sheer volume of customers.

However, the concept is very simple with social media, it allows companies to identify their brand champions and reward them with interaction which equivalates to the one thing they want most: to belong and to feel they are respected and recognized by the companies where they spend their money.

People typically buy with emotion and back it up with logic. Companies that communicate with customers in social media arenas could likely have more impact in the longevity of the customer by meeting a psychological need, than perhaps a million dollar ad.

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