Comments on: Facebook Ads: Taking on Google AdWords and Analytics with Conversion Tracking

By: Minnesota Monday â€“ Communications Bloggers Posts From The Week Ending 02/14/10 | e-Strategy Internet Marketing Blog

Mon, 15 Feb 2010 21:32:42 +0000

[...] Brad Wellman looks a Facebook’s conversion tracking [...]

By: Brad Wellman

Brad Wellman — Fri, 12 Feb 2010 16:48:40 +0000

Thanks for the comment, Ed. That makes sense, and from a convenience standpoint it does make things easier. It will be interesting to see how the Facebook Conversion Tool catches on.

Thanks again!

-Brad

By: Ed Kohler

Ed Kohler — Fri, 12 Feb 2010 02:24:37 +0000

I stick Google Analytics tracking codes on the Facebook ads I place for my projects and client’s ad buys. Personally, I find consolidating my tracking in one consistent interface more valuable than adding a ton of tracking codes from various ad networks.

By: Brad Wellman

Brad Wellman — Thu, 11 Feb 2010 22:49:34 +0000

Thanks for the comment/thoughts Aaron. I too don’t think it directly affects Google, but it is interesting to see Facebook adding a conversion tracking method to more accurately monitor and optimize ROI.

I think what it DOES do is help solidify Facebook as the key player in the social advertising realm. If Google chooses to enter this market, Facebook would have a much harder time controlling their market share without this tool.

Just my $0.02

-Brad

By: Aaron Weiche

Aaron Weiche — Thu, 11 Feb 2010 22:27:10 +0000

I don’t think it will effect Google, but it will increase the allure of using FB ads even more. Until G looses it’s volume of searches, it won’t suffer from anything. FB isn’t search advertising and Google isn’t social or display ads yet/rightnow/maybeintbeta.

Good feature on a great new feature though!