Minneapolis, MN, January 22, 2010 – Spyder Trap Online Marketing, a leading provider of online marketing and social media consulting services, today announced its President, Mike Rynchek, has joined the Community Leadership Board of the American Diabetes Association. Mr. Rynchek will serve the board as Marketing Communications Chair.

“We are very pleased that Mike has accepted our invitation,” said ADA Board President Chuck Halstenson. “Mike’s expertise in online marketing and social media adds a dimension to the board that will increase our visibility in many new and exciting ways.”

“It’s an honor to join an organization that has helped so many,” said Rynchek. “I am confident that together we can do even more by expanding the organization’s use of online communications tools including social media and online fundraising tactics.”

As Marketing Communications Chair, Mike has overall responsibility for the promotion of the Association’s Stop Diabetes^SM movement by coordinating and integrating marketing and communications efforts for all local activities including revenue-generating events, mission-delivery activities, and general awareness and outreach events.