Comments on: Does Top of Mind Marketing Still Exist? http://www.spydertrap.com/blog/2010/01/does-top-of-mind-marketing-still-exist/ Just another WordPress site Thu, 26 Jan 2012 07:11:00 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Mike Rynchek http://www.spydertrap.com/blog/2010/01/does-top-of-mind-marketing-still-exist/#comment-173 Mike Rynchek Wed, 20 Jan 2010 22:11:00 +0000 http://www.spydertrap.com/blog/?p=913#comment-173 Hey Jeff, Glad you enjoyed the post. This is a topic that I really enjoyed discussing with several on and offline Marketing professionals. (More to come.) People will truly begin to understand the different touch points consumers control when they begin to feel a pain point. That pain point might be a drop in sales, leads or even a competitor taking the lead in a certain area or tactic. It relates to the old adage if something isn't broken why fix it? Well people are starting to understand the culture shift and ultimately the shift in consumer behavior and most are just beginning to adapt to where their Marketing mix is broken. Thanks for the comment. Mike Hey Jeff,

Glad you enjoyed the post. This is a topic that I really enjoyed discussing with several on and offline Marketing professionals. (More to come.) People will truly begin to understand the different touch points consumers control when they begin to feel a pain point. That pain point might be a drop in sales, leads or even a competitor taking the lead in a certain area or tactic. It relates to the old adage if something isn’t broken why fix it? Well people are starting to understand the culture shift and ultimately the shift in consumer behavior and most are just beginning to adapt to where their Marketing mix is broken.

Thanks for the comment.

Mike

]]> By: Jeff Nolan http://www.spydertrap.com/blog/2010/01/does-top-of-mind-marketing-still-exist/#comment-172 Jeff Nolan Wed, 20 Jan 2010 21:16:26 +0000 http://www.spydertrap.com/blog/?p=913#comment-172 Mike, great write up! I think it is essential that the brand touches people in a positive light, regardless of the marketing channel being used. So many companies are great in one aspect, but falter in another. What will it take for brands and companies alike to realize that the consumer now controls the conversation? I think it will take some experimentation and possibly failure early on, but the early adopters to the changing marketing/consumer descion making landscape will have a leg up. -Jeff Nolan Mike, great write up! I think it is essential that the brand touches people in a positive light, regardless of the marketing channel being used. So many companies are great in one aspect, but falter in another. What will it take for brands and companies alike to realize that the consumer now controls the conversation? I think it will take some experimentation and possibly failure early on, but the early adopters to the changing marketing/consumer descion making landscape will have a leg up.

-Jeff Nolan

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