Minneapolis, MN, October 12, 2009 – Children’s Hospitals and Clinics of Minnesota has selected Spyder Trap Online Marketing to support the hospital’s online strategy and marketing initiatives. Spyder Trap will focus heavily on search engine optimization, marketing, social media, web site analytics, and content strategy.

“We’re deeply committed to connecting with and providing access for patient families, health professionals, donors and many others who have a relationship with Children’s,” said Randy Bunker, Manager, Web Strategy and Communication for Children’s of Minnesota.  “Spyder Trap gives us an opportunity to strengthen those relationships, and form new ones, in ways we haven’t done before.  They also share our passion in caring for kids, innovation, and in striving to be a national leader in the online space.”

“We’re extremely grateful for the opportunity to assist Children’s with their philanthropy and social media initiatives,” said Mike Rynchek, President of Spyder Trap Online Marketing.   “Children’s Hospital gives so much to so many that we’re honored and committed to helping them meet their outreach objectives.”

Spyder Trap will initially assist Children’s of Minnesota with the Fill A Room With Care fundraising initiative to help support the development of 280 state-of-the-art private patient rooms.  Specifically, Spyder Trap will lead site optimization for fillaroomwithcare.org, the initiative’s site, and will provide social media consulting and training services for Children’s staff.

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Spyder Trap Online Marketing helps its clients find, win, and keep valuable customers with sound online marketing strategy and tactics including search engine optimization, search engine marketing, web site development and content management, email strategies, and a wide array of social media tactics.

For more information, contact:

Glenn Seaberg, Vice President
Spyder Trap Online Marketing
612-871-2270 phone
612-871-4199 fax
gseaberg@spydertrap.com
www.SpyderTrap.com