Comments on: UnitedHealthcare Signs Master Service Agreement with Spyder Trap Online Marketing

By: Box Scores: June 8-14 - “Lemmings, trial lawyers and radio Twitter” | Deep Bench

Mon, 15 Jun 2009 14:10:48 +0000

[...] -“UnitedHealthcare Signs Master Service Agreement with Spyder Trap Online Marketing” [...]

By: Mike Rynchek

Mike Rynchek — Fri, 12 Jun 2009 01:10:41 +0000

Thanks Jason!

Mike

By: Jason Sandquist

Jason Sandquist — Thu, 11 Jun 2009 22:08:39 +0000

Awesome! Pop the cork, cheers!

By: How starting small can bring you BIG success… | Deep Bench

How starting small can bring you BIG success… | Deep Bench — Thu, 11 Jun 2009 18:39:37 +0000

[...] after coming across Spyder Trap Online Marketing’s latest press release about signing a master service agreement with UnitedHealthcare, I was struck (stricken?) by a [...]

By: Mike Rynchek

Mike Rynchek — Thu, 11 Jun 2009 13:34:40 +0000

Hey Mike,

Thanks for the response. I could not agree more. We often find ourselves going against the grain when it come to the “traditional” agency model. For example we are truly focused on results based tactics and metrics as apposed to simply general awareness tactics. The same was true in this case. We were brought in and challenged to provide a level of service, results and value. If you can do these three things the work truly does speak for itself.

We are looking forward to what will be a mutually beneficial relationship between our two firms.

Thanks again.

Mike

By: Mike Billeter

Mike Billeter — Thu, 11 Jun 2009 02:32:58 +0000

Congratulations guys! The thing about this I find exciting is the fact that you guys were able to take individual projects, do them well, and let your work speak for itself as the relationship grew (at least, that’s how it feels based on reading the release).

That’s a great example for the agencies and firms looking for new business and assuming the mindset of “We need to land the _______ account.” It’s not entirely necessary to land a whole big account. Sometimes, all it takes is a sample for the client to want more. I think that’s something more people should keep in mind.

Good luck with the work you guys will do with UnitedHealthcare in the future!