Brad Wellman
Spyder Trap Online Marketing

The idea for this post came to me when watching the latest advertising campaign “Lessons Learned” for Price Waterhouse Coopers how life experiences have shaped people’s individual view of business. In thinking about this concept, I thought about the simple life lessons we (well, many of us) are taught at a young age, and how they so innately fit into social media.

1.    “Do unto others as you would have them do unto you.”

The Golden Rule.  How do you want other people to treat you?  Probably by sharing your content and commenting on your blog, among other things.  My advice? Do the same. Contribute.  Comment on other people’s blogs, even if not directly related to your niche.  Don’t force your message or links on them, because you wouldn’t want them to return the “favor.”

Earn your reputation by being worthwhile, and increase people’s desire to link to you by offering fresh and relevant content.  People value their time, so don’t waste it by simply re-stating what’s out there.

2.    “Give and you shall receive.”

Share. Become a resource for people.  Encourage people to use your content and/or tools to produce something different, or a little more “out of the box.”  Even if it doesn’t help you in the short-term, sharing content with the community by adding value and outbound links will help you in the long-run.

3.    “Be yourself, because everyone else is already taken”

Be real. In social media, as in life, authenticity is key, and it is elemental in building and maintaining relationships.  People can spot a fake, and it has burned many companies in the past.

4.    “Always say please and thank you”

Take some time to remember those that have helped you along the way.  It is easy to get caught up in your successes, but be sure to stay humble, and recognize those that have helped you get to where you are.  Reward inbound links; list blogs that link back to you.  A little humility goes a long way.

Now it’s your turn.  What are some of your valuable life lessons you’ve learned that shape how you approach the business world?