Brad Wellman
Spyder Trap Online Marketing

Twitter announced yesterday that they have integrated the search functionality from Twitter Search into every user’s profile. Many people, including myself, were waiting for this day, where they could perform searches and find out what is happening now in real-time, right from their Twitter home page. With this technology being made freely and easily accessible to everyone, Twitter has taken another giant step in becoming a real-time search engine; providing something that Google simply can’t. According to the Twitter Blog, “With this newly launched feature, Twitter has become something unexpectedly important—a discovery engine for finding out what is happening right now.”

The new features of the integrated Twitter Search allow users to search for topics and conversations quickly, and it also allows users to save topics they tend to search for frequently. Being an avid hockey fan, I am constantly searching for #NHL, #hockey, #”minnesota wild”, and the list goes on and on. Now, I can simply save these searches, and with just one click I can get all the hockey news I can handle.

Twitter has also cleaned up the user’s experience. They have cleaned up the “home,” “@mentions,” and “direct messages” tabs, and also added the ability to collapse the “Trending Topics” and “Following” sections of the right hand column as well.

I would only assume this makes Twitter as a more viable tool to rival Google, but I want to know what you think: what does this new Twitter Search functionality mean for Twitter in the future?