I agree managing my own social media accounts which is why it is important to have a team like (shout out) the Spyder Trap gang. Strategy is everything in social media and being nimble to your strategy is key. I was in a social media pitch yesterday describing how to quantify and monetize social media and the client was so thrilled because our strategy actually had a solid business purpose. No different from any other marketing channel social media needs a solid strategy complete with goals, objectives and benchmarks to measure against.

Mike

I agree the strategy should be at the top because I feel that is where corporations most often fail. They say “let’s do it because we need it,” but they don’t know why they need it or what to do with it. It’s a jump-in mentality because they feel behind.

Strategy comes with experience and focus, and corporations simply do not have the time or manpower to dedicate either to an area in which they are already slipping further behind.

-Scott