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	<title>Comments on: Pepsi Mistake Turns Viral</title>
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	<link>http://www.spydertrap.com/blog/2009/04/pepsi-mistake-turns-viral/</link>
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		<title>By: Mike Rynchek</title>
		<link>http://www.spydertrap.com/blog/2009/04/pepsi-mistake-turns-viral/#comment-88</link>
		<dc:creator>Mike Rynchek</dc:creator>
		<pubDate>Wed, 22 Apr 2009 18:55:25 +0000</pubDate>
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		<description>I also think with the explosion of social media it is much easier to take a group of 5 people chanting &quot;Pepsi sucks&quot; and quickly spread it around the world. This is a testament to making sure you work with someone like Hal to make sure you have everything covered from all angles. Otherwise, you never know what might happen large or small.

Thanks for the comment.

Mike</description>
		<content:encoded><![CDATA[<p>I also think with the explosion of social media it is much easier to take a group of 5 people chanting &#8220;Pepsi sucks&#8221; and quickly spread it around the world. This is a testament to making sure you work with someone like Hal to make sure you have everything covered from all angles. Otherwise, you never know what might happen large or small.</p>
<p>Thanks for the comment.</p>
<p>Mike</p>
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		<title>By: Jason Sandquist</title>
		<link>http://www.spydertrap.com/blog/2009/04/pepsi-mistake-turns-viral/#comment-87</link>
		<dc:creator>Jason Sandquist</dc:creator>
		<pubDate>Wed, 22 Apr 2009 16:06:21 +0000</pubDate>
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		<description>thanks for the shout out Mike!

I think that 99% has to deal with the fact they are just Yankee fans. They expect the world from anybody and everybody. 

If you&#039;re going to promote something, make sure everyone knows the stipulations. A big fail with Pepsi/New Yorkers having a lapse in communication.

Small things blow up fast these days.</description>
		<content:encoded><![CDATA[<p>thanks for the shout out Mike!</p>
<p>I think that 99% has to deal with the fact they are just Yankee fans. They expect the world from anybody and everybody. </p>
<p>If you&#8217;re going to promote something, make sure everyone knows the stipulations. A big fail with Pepsi/New Yorkers having a lapse in communication.</p>
<p>Small things blow up fast these days.</p>
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