Minneapolis Online Marketing Firms Face a Bit of a Curve
Posted February 13th, 2009 by Glenn Seaberg
Glenn Seaberg
Spyder Trap Online Marketing
Anyone who has ever taken a marketing course probably remembers the product adoption curve. Remember that? This theory explains that products are adopted over time as an increasing number of customers accept the innovation. About 3% of the market adopts the product quickly, academics call these people “Innovators.” The next group, about 14%, is called the “Early-Adopters.” Then come the “Early Majority, etc. The entire process, when depicted, is shaped like a standard bell curve.
It strikes me that this adoption process applies directly to the online marketing industry. Every week, in the course of meeting with prospective clients, I witness some marketing executives whose vision for online marketing is tightly integrated in their overall marketing plan. Clearly, they are Innovators or Early Adopters. Others, however, treat online marketing as completely separate from their traditional marketing initiatives. Their toes may be in the water, but they remain unconvinced.
Sound like you?
If it does, I want to meet you. When you witness for yourself the real-time benefits and trackability of a sponsored search or email campaign, or even the powerful information that simple web analytics provides, you will quickly become a believer. You don’t even need a huge budget to get started. One of my clients spends less than $15 per day to generate qualified foot traffic at their upscale condo project.
That’s what makes online marketing an easy sell. Online marketing, devised and executed by professionals, produces measurable results. Period. So… how do you treat online marketing? Have you seen its power to generate measurable ROI? Or are you behind the curve?
Tags: Email Marketing, Minneapolis Online Marketing, Minneapolis Online Marketing services, Sponsored Search, Web Analytics
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