Brad Wellman
Spyder Trap Online Marketing

Wingnut Advertising announces that it helped to secure Minnesota’s Clean Water, Land and Legacy Amendment on November 4, 2008. The amendment passed with 59 percent of the vote and will help restore Minnesota’s water, woods and wildlife.

Wingnut Advertising was hired to strategize, create and deploy a breakthrough online marketing campaign aimed at capturing the vote of Minnesota’s 18-30 year old audience. For the campaign, Wingnut partnered with Spyder Trap Online Marketing and deployed more than 30 online tactics, including a Web site at www.yesformn.org that acted as a virtual “channel” providing a forum for voters to engage in the vote long before heading to the polls.

“Engage, engage, engage. You can’t reach or convince anyone under 30 with traditional marketing tactics. They don’t watch, they experience. Facebook applications, desktop widgets, YouTube videos, emails, this audience will share your message if you make it something worth sharing. And sharing online is how the message gets out to the 18-30 demographic,” said John Arms President of Wingnut Advertising.

Wingnut utilized non-traditional, sharable content such as a Minnesota in Pictures application, a Minnesota Critter Creator application, a dedicated Facebook page, a mooskie, a pikechuck and countless other sharable messages that were passed around en masse. The online campaign received more than 12 million impressions and has over 3,500 active online Facebook fans.

“SEO, PPC, banner ads, we did all of that too. The idea was to populate the Web with multiple tactics that complement each other. Some messages go viral, some impressions are bought, it’s the collective effort of all working simultaneously that breathes more life into a campaign. Best of all, measurement is easy. We won!”

Wingnut Advertising is a full service agency based in Minneapolis. Wingnut specializes in strategy, branding and online marketing. Wingnut was founded in 2004 by business partners John Arms, president and Greg Dutton, executive creative director. For more information about Wingnut Advertising, visit their website at www.wingnutinc.com.