Spyder Trap Online Marketing Participates in Web Analytics Panel

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June 12, 2008 | BY Mike Rynchek
  

Mike Rynchek - Spyder Trap Online Marketing

Mike Rynchek
Spyder Trap Online Marketing

Today Spyder Trap Online Marketing showed its analytics side today by participating in the Evantage Consulting and Minnesota Interactive Marketing Association (MIMA) Web Analytics Panel. The purpose of this panel was to gauge and discuss the level of investment, usage and sophistication of web analytics across multiple industries and disciplines. The outcome is a comprehensive survey and white paper that focused on key issues surrounding the web analytics industry and how it influences not only marketing decisions but general business decisions respectively. In 2006 Evantage Consulting worked with the Minnesota Interactive Marketing Association (MIMA) to form a web analytics usage survey in the Twin Cities marketplace. The survey was also paired with a white paper that was very well received on a national level and even made it to some of the web analytics most respected blogs and news sources.

We can all gain key insights from determining the movement of the analytics industry over time Additionally this year, we would like to expand the survey somewhat to understand the role that web analytics plays in marketing decision making, and address some of the key issues facing the industry. Our hope is that this survey will be one piece in helping to foster more of a sense of community and develop best practices amongst Twin Cities analytics practitioners. Andrew Janis – Senior Marketing Consultant at Evantage Consulting.

Spyder Trap Online Marketing would like to thank Robin Carpenter, Kate McRoberts and Andrew Janis for allowing us to be a part of this web analytics panel. We all eagerly await the results of this survey and the impact it will have in the online and offline marketing world.

Other Attendees Included:

- Mike Rynchek – Spyder Trap Online Marketing
- Josh Dahmes – Risdall Marketing Group
- Jason Douglas – Risdall Marketing Group
- Tim Carpenter – Lutheran Social Service of Minnesota
- Lisa Carlston – Marvin Windows and Doors
- Debbie Zuckerman – Think Link Solutions
- Bridgette Schwartzbauer – Independent Consultant

Josh Dahmes - Risdall Marketing Group

Josh Dahmes of Risdall Marketing Group taking a moment off of the analytics discussion to enjoy the sweet life as an online marketer.

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  • http://www.risdall.com Josh Dahmes

    Should be interesting results. Group was a good mix of agency versus client side marketers and I think our experiences really show how inconsistently the business community has taken to Web Analytics and actually using it as marketing intelligence versus a simple measurement tool. Ditto the thanks to the Evantage team for hosting and inviting me. Looking forward to the responses.