Spyder Trap Hiring Party for Digital Marketing Jobs

HIRING PARTY AND OPEN HOUSE – MEET US, HANG OUT, AND STAND OUT.July 29, 2015

Let’s get the details out of the way: on August 6th, 5:00-8:00, we’re opening up our doors to you. Why? We want to get to know you and give you a chance to get to know us—and maybe get you a rewarding job out… Read More

Choosing Drupal as Your Content Management System (CMS)

CHOOSING A CONTENT MANAGEMENT SYSTEM FOR YOUR BUSINESS: DRUPALJuly 24, 2015

This is part of a series designed to help businesses discover the best content management system (CMS) for their website’s needs and goals. We will break down broad CMS concepts as well as review specific CMS platforms over the course of this blog series…. Read More

What is Content Marketing, from Spyder Trap

What Is Content Marketing? Or, More Importantly, What Can Digital Content Marketing Do For Your Brand?July 17, 2015

Google, “what is content marketing?” and you’ll find a proliferation of articles on the topic. The Content Marketing Institute, Hootsuite and even Forbes have weighed in. While this information is useful, we care more about what digital content marketing can actually do for your business…. Read More

Smashing Magazine SmashConf 2015

The Top-3 Web Design Trends From SmashingConf 2015July 09, 2015

In June, I was lucky enough to be able to attend Smashing Magazine’s SmashingConf in NYC. Many Spyder Trappers are avid readers of Smashing, and its articles routinely are shared throughout the office both as technical resources and sources of inspiration. It comes as no… Read More

MnSearch Summit 2015 logo

Future of Search: Open Content, Context, Mobile + MillennialsJuly 03, 2015

A Recap of the MNSearch Summit from the Spyder Trap Search Team Written by Erin Greener, Chris Hamilton & Tom Sullivan

Content Management System Magento for ecommerce

Choosing a Content Management System for your Business: Magento for eCommerceJune 26, 2015

This is part of a series designed to help businesses discover the best content management system (CMS) for their website’s needs and goals. We will break down broad CMS concepts as well as review specific CMS platforms over the course of this blog series…. Read More

tgccycle

Effective Social Media Marketing Starts With EngagementJune 18, 2015

When businesses started jumping on the social media train back in 2006, strategic marketing goals were simple. Bigger audiences meant better results. We wish it were still that simple, but we know better. Fast forward to 2015, and we’ve confirmed that a successful social… Read More

Spyder Trap and the 100 Best Companies to Work For

Celebrating with Minnesota Business Mag’s 100 Best Companies to Work For – A Photo Recap!June 09, 2015

Last Thursday the Minnesota Business Magazine honored their list of 100 Best Companies to Work For with a big party and we weren’t going to miss it. We were very fortunate to be among those honored—for the fourth year in a row! The magazine, and… Read More

Email Marketing Myths

Nobody Reads Branded Emails and Five Other Email Marketing MythsJune 04, 2015

Email marketing tends to get a bad rap, especially when the average user equates it with one thing — spam. As email marketers we can definitely relate. We detest spam as much as the average Joe and can’t hit ‘unsubscribe’ fast enough on some the emails that… Read More

Open source and proprietary Content Management Systems (CMS)

Choosing a Content Management System for Your Business – Open Source or Proprietary?May 29, 2015

This is part of a series designed to help businesses discover the best content management system (CMS) for their website’s needs and goals. We will break down broad concepts to take into account as well as review specific CMS over the course of this… Read More

Intuit QuickBase Empower 2015

Bringing Process Innovation to the Intuit QuickBase Empower 2015 ConferenceMay 21, 2015

As a leader in Minneapolis digital marketing, we’re not strangers to innovating for our clients in areas like responsive web design, local search, and email marketing. Every once in awhile we also find opportunities to innovate in disciplines outside of our core capabilities. A… Read More

music performance

How to Create a Website That PerformsMay 19, 2015

Last week, we chatted with the folks over at MIMA about digital marketing buzzwords and how SEO shortcuts can destroy a company’s long-term digital strategy. In our experience with clients over the years, it’s been amazing to see the enabling power of a well-researched… Read More

Censored, the risks of real-time marketing

The Risks of Real-Time Marketing for EventsMay 14, 2015

There are tons of great events to attend at any given time in Minneapolis. The local creative industry is especially rich with quality events like Social Media Breakfasts, MNSearch and our own Digital Way Finder series. At these events, wise hosts leverage social media for the… Read More

How Fast Food is Like PPC Software

Fast Food, Digital Marketing and Pay-Per-Click SoftwareMay 01, 2015

Fast food is woven into the fabric of modern America. As a society built on convenience and efficiency, we often find ourselves settling for a quick burger comprised of preservatives and manufactured within the confines of a beef assembly line. Though the thought of… Read More