The Minneapolis Online Marketing blog covers online marketing industry topics, news and events from all angles. This includes search engine optimization (SEO), pay-per click (PPC), email marketing, social media, online PR, web strategy, web development and more. We hope you choose to subscribe to our blog to keep you up on our latest and greatest. Please check back often and feel free to leave a comment! Thanks for reading!
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Brogan kicked off the event with a Zulu greeting ‘Sawubona’, which translates to ‘I see you’, which means ‘I know that you’re there and I acknowledge you are another person’. His presentation was a nice mix of random thoughts, dry humor (even a Star Wars reference), and serious points.
The main takeaways from Brogan’s presentation and the panel discusion:
-There are three main parts of social media: Listening. Connecting. Publishing.
-Brogan said that we should ‘connect with the verticals that aren’t yours’. He was critical of the Minneapolis and St. Paul social media community. He cited Pittsburgh as leaders in social media everything. What the MSP group needs to do is not be so exclusive, but learn how to work together. He added ‘it’s a lot easier to go to battle with a large army.’
-Brogan called Vanilla Ice a social media prophet, citing the line ‘Stop. Collaborate, and listen!’ That gained a fair amount of laughter, but was an interesting take.
-Beth LaBreche discussed how she invited her clients to the Reputations event and even sent out copies of Brogan’s Trust Agents to out-of-state clients. One client responded very negatively to the book and said ‘they’re not ready’ for this. This was very apparent in the attendance of this event. One of my first tweets from the Spyder Trap account: ‘good crowd forming for #reputations #broganmpls. A lot of familiar faces.’ Events such as this one wasn’t necessarily for social media professionals like myself and companies like Spyder Trap. It’s the businesses who have a fear, a hesitation, or a lack of knowledge about what social media can do for a business that need to be at these events. The question: how do we get them there?
Overall, this was a very fun event. I ran into some familiar faces, and was lucky enough to talk with him for a while, and even snap a picture with him. Look for more with Brogan and Spyder Trap in the near future.
For those who attended, following the hashtags, or watching on UStream, what were your thoughts on Brogan’s presentation and the panel discussion?
Recently, the Spyder Trap Online Marketing team sat down with with Kim Opitz of Rribbitz Creative Communications and had a free-flowing discussion about our agency’s background, how we’re working to put Minneapolis (and the Midwest for that matter) back on the map… and food.
Take a peek at this clip highlighting some of our conversation.
Thanks again for the fun and casual conversation, Kim. We’re looking forward to doing it again soon!
As with most other business segments, online marketing is changing health care. Here at Spyder Trap, we see it first hand everyday. Here are just 5 ways online technology is changing healthcare:
1. Improving fundraising efforts
More and more, leading healthcare providers like Children’s Hospitals and Clinics of Minnesota are implementing simple but effective fundraising pages to their websites. At the Children’s Hospitals and Clinics of Minnesota Online Giving Store, visitors can even select how their donations will be used.
2. Increasing patient convenience
What could be more convenient than an iPhone application that allows users to locate nearby doctors, clinics, and hospitals within its network? One of many apps, DocGPS, uses iPhone’s GPS system allowing users to search over 20 types of health care facilities and nearly 60 types of physician specialties.
3. Increasing access to quality care
Telemedicine is rapidly becoming a reality. Using teleconferencing and other technology, the day rapidly approaches when patients can see doctors remotely; from their workplace, private kiosks in malls, and even in mobile clinics towed by semis. Here’s one example: www.ConnectedCareAmerica.com.
Anyone who has ever faced an upcoming medical procedure knows the dark fear of uncertainty that precedes it. By accessing any of the numerous specialized websites, blogs, chat rooms, and other social media, patients can now connect with caregivers and other patients in various stages of their respective treatment. In doing so, patients learn from the experience of others what to expect. This removes much of the uncertainty and reduces anxiety.
What changes have you noticed as you’ve navigated health issues? For me, if I would have had access even to www.WebMD.com in the winter of 1989, my personal battle against cancer would have been much different. What’s on the horizon? What do we need? Let me know. We’re in this healthcare debate together.
