This week’s picks are in! Check back each week for news on all things digital and tweet us @Spyder_Trap to share what you’re excited about in the world of digital marketing and technology.
1) The Internet of Things: Qualcomm Buys CSR For $2.5 Billion
It’s been a big year for Bluetooth. iBeacon, Bluetooth speakers and a slew of home automation products have hit the market, allowing consumers to remain connected and tap into the Internet of Things. Wireless technology giant Qualcomm purchased CSR this week. To learn what this means for the future of the smart home technology, click here.
2) Google Adds New Features in Tag Manager
Google has enhanced Tag Manager’s capabilities by adding new APIs, more third-party templates, and a new intuitive interface. According to Google, the new Google Tag Manager API will enable users to customize the infrastructure of their websites based on their individual needs. The new API makes it easy to manage user access in bulk and can set permissions for many users at once, or set up role-based permissions and let the API give the right level of access to the right people accordingly. More on Search Engine Watch here.
3) Seth Godin On Content
Whether you’re hunkering down to write site copy, a blog post, pitch materials, a press release, script, or anything else for that matter, there’s no way to avoid the most difficult part: The words. Read more from Seth on the subject of writing here.
4) Facebook Changes Up Ad Campaign Structure
What does this mean for advertisers? Now, you can choose targeting, placement and bid settings at the ad set level- which will help with A/B testing. Drilling down deeper to the ad set level will allow advertisers to test different creative against the same budget, audience, and placement. Companies can also create multiple ads to optimize their creative and make sure that the content is what their specific audience wants to see. Inside Facebook has more.
5) Announcing the 2014 Local Search Ranking Factors Results
This week Moz announced the seventh annual local search ranking factors results- David Mihm shares his key takeaways including behavioral signals increasing in importance, domain authority on its way up, consistent citations from quality sources, location detection, and more.