Updating Digital Marketing Strategies

How Often Should I Update My Digital Marketing Strategy?February 04, 2016

If you’re doing things correctly, a lot of hard work and planning goes into your marketing strategy. Each of the four Ps is workshopped and debated until a complete strategy comes together. Once your initial marketing strategy is in place there are two extremes… Read More

Internet Explorer 8, 9, and 10 | Spyder Trap

Microsoft ends support for legacy versions of Internet Explorer: Now What?January 21, 2016

The day has finally come: Microsoft announced they will no longer support legacy versions of Internet Explorer (IE 8, 9 and 10). Listen closely; that sound is the collective sigh of relief from web developers around the world. Those developers knew the writing was on the wall, but as… Read More

Choosing a digital marketing partner | Spyder Trap

RED FLAGS TO LOOK OUT FOR WHEN CHOOSING A DIGITAL MARKETING PARTNERJanuary 12, 2016

The Twin Cities is fortunate to be a region with a large and diverse corporate landscape. It’s home to both Fortune 500s and a flourishing startup scene. As a result of that business ecosystem, Minneapolis has grown into one of the top creative cities… Read More

Top Web Design and UX trends | Spyder Trap

Four Web Design and UX Trends for 2016 from the Spyder Trap Design TeamDecember 18, 2015

For the third part of our series on 2016 digital trends, I’ve asked our insanely talented design team to provide some of their predictions for the New Year. I was not disappointed with the quality and range of responses and am excited to share… Read More

Top Search Marketing Trends for 2016 from Spyder Trap

The Top Search Marketing Trends to Watch in 2016: The Ever-changing SEO and PPC LandscapeDecember 14, 2015

In our first of the 2016 trends, we looked at the year ahead for social media. Social media is a quickly evolving segment due to heavy competition and a constant influx of new entrants. This week we’re going to look at the top search… Read More

Top Social Media Trends for 2016 | Spyder Trap

The Top Social Media Trends to Watch in 2016 for Marketers, Business Owners, and YourselfDecember 03, 2015

Tis the season for making resolutions and predictions for the year ahead of us. We typically write about all of our digital marketing trends in one post but decided to treat everyone with even more insights this year. Over the next few weeks, I’ll… Read More

Top Social Media Activities You Don't Have Time For

Top Social Media Activities You Don’t Have Time For, But Should Be Doing AnywayNovember 19, 2015

It seems like we’re on social media in a personal capacity 24/7, but trying to fit the same activities into an 8-hour work day can seem impossible. Most companies realize that there’s a benefit to having an active social presence, but there’s still a… Read More

Designing for developers to facilitate collaboration and efficiency

Designing for Developers: Facilitating Collaboration, Efficiency and Happy ClientsNovember 12, 2015

Being a designer in the ever-changing landscape of digital design is a job that requires constant acceptance of change, which is not always an easy task. Every time a new phone, tablet, or entirely new product (looking at you, Apple Watch) is brought to… Read More

Digital Way Finder, MN Beer and Brands Event Panel

MN Beer and Brands Panel Recap: Navigating Small Business Marketing and OwnershipNovember 09, 2015

We opened up our doors, and our bar, on November 5th for some MN beer enthusiasts looking to learn a little more about the Twin Cities craft brewery industry. Attendees enjoyed free samples of our panelists’ brews as well as other food and drink… Read More

Spyder Trap's Digital Way Finder MN Beer and Brands

Meet the MN Beer + Brands Panel: A Spyder Trap Digital Way Finder Event!October 28, 2015

Back in March, we brought in some heavy hitters in the Minnesota healthcare industry for an exciting panel. On November 5th, we’re shifting gears to another fast growing and popular Minnesota industry: craft brewing. We all know Minnesotans like to partake in a beer or two, and… Read More

Great place to work, Spyder Trap's newest employees

Strategy, App Development, and Project Management: Meet the Three Newest Spyder Trappers!October 16, 2015

We think Spyder Trap is a great place to work and a huge part of why is that we have amazingly talented people to work with. As we continue to grow as a digital marketing agency, the best benefit is that we get to… Read More

Content marketing and SEO venn diagram

Who are you writing for, the search engine or the user? The content marketing and SEO balance.October 08, 2015

Running a business results in having to make lot of tough choices. There’s only so much time in a day or dollars in a budget. Trade-offs have to be made. Should you hire a new employee or invest that money into a new marketing… Read More

Reviewing Apple's iOS 9 release from Spyder Trap

Ad Blockers, Back Buttons, and Upgrades: Breaking Down Apple’s iOS 9 FeaturesSeptember 25, 2015

Anytime Apple makes a move, the tech world takes notice. And while Apple’s products aren’t always on the leading edge, their debut is always newsworthy. Most recently Apple released an update to its operating system (OS) for iPhones and iPads, but that update didn’t come with too… Read More

Email marketing spam

6 Reasons Why Email Marketing Campaigns FailSeptember 17, 2015

It’s estimated that by 2017, around 206 billion emails will be sent and received each day. And even though 69.7% of Internet users prefer to communicate with businesses through email, a business still needs to have a winning email marketing campaign plan if they… Read More