Here are this week’s picks. Check back for weekly news on all things digital, and by all means tweet us @Spyder_Trap to share what you’re excited about in the world of digital marketing and technology.
1) Waiting for Apple’s Smart Watch? Sony’s is Already Here
Wouldn’t it be great if you could receive notifications and messages discreetly, no matter where you are? Smart watches have been in the buzz for a while, but mainly within the context of Apple’s iWatch (which is expected to be released on September 9th, 2014). Sony already has a second generation, Android-based smart watch available: the SmartWatch 2. Check out the review on TechRadar.
2) Want to See What’s in Store for Chrome? Try Canary
Beta lovers and early adopters should strongly consider downloading and running Chrome Canary. It offers a sneak peak of what’s on the horizon for future stable releases of Google’s popular Chrome browser. Despite some occasional bugs, it can be awesome to run Canary alongside a stable Chrome release. You can have both installed on your machine simultaneously. Download Chrome Canary here.
3) Selective Steve: New Sass Release
If your developer doesn’t know anything about Syntactically Awesome Style Sheets (Sass), then you may need a new developer. Sass is a compiled CSS language that allows for variables, mixins, and functions. A brand new release of the language has just hit the web and we’re already digging in. Find out more about Selective Steve here.
4) Want Some Grunt With Your Sass?
5) Google Tag Manager + The Data Layer = Sick Data
Google Tag Manager has been around for a few, but it’s most recent iterations have brought it into maturity. Tag Manager allows you to be nimble in setting up and tracking online marketing campaigns, without having to dig into the source code every time you want to track an event or conversion. The data layer allows for the collection of virtually any type of data on the site, bringing in the possibility of behavioral analytics, enhanced shopping cart abandonment tracking, and even hover, time-based, or scroll-tracking stats. We love Tag Manager and utilize it within our web analytics workflow. Read more about Google Tag Manager here.