Creating long-term value and leadership buy-in

Selling the Long-Term Value of an Upfront Investment to your Leadership TeamSeptember 08, 2016

One of the biggest benefits of digital marketing is that there’s often real-time analytics and results. In any given moment you can track how your efforts are paying off and make any necessary tweaks in that same moment to maximize value. You can turn… Read More

Digital ecosystem step-by-step | Spyder Trap

5 Steps to a Healthy Digital EcosystemSeptember 01, 2016

This past spring my wife and I planted our very first garden together. Neither of us is what you might consider, “good at gardening” or “knowledgeable about plants.” But there’s only one way to learn, right? So we dove in, hands and knees first,… Read More

Untitled design (1)

The End of Summer: As a Spyder TrapperAugust 04, 2016

If you didn’t read some of the Spyder Trap blogs from the beginning of summer you may have missed something: Spyder Trap hired a summer intern. That intern was me, Parker Abena. A quick bit about me, I am going to be a sophomore at… Read More

Search Marketing in 2016 | MnSearch Summit + Spyder Trap

FIVE LESSONS FROM THE MNSEARCH SUMMIT FOR SUCCESSFUL SEARCH MARKETING IN 2016July 29, 2016

Every month we host the MnSearch crew in our office and they fill the place with search marketing experts looking to swap ideas and knowledge. It’s the perfect monthly event for our space, but once a year we let them leave to hold their… Read More

Loring Park Minneapolis On The Grid | Spyder Trap

The Best Places To Visit in Minneapolis’ Loring Park NeighborhoodJuly 21, 2016

This summer, our Spyder Trappers have been busy taking high-quality photographs and writing creative copy for various businesses and attractions in the Loring Park neighborhood of Minneapolis. It’s not work we’re doing for a client and it’s not work that was done on-the-clock. But, it… Read More

Smashing conference notebook and badge

THREE DESIGN PRINCIPLES TO LIVE BY: A SMASHING CONFERENCE NYC 2016 RECAPJuly 07, 2016

Our design and development teams are, by all definitions, experts in their field. But that doesn’t mean they’re complacent in their expertise. In June, we sent our Senior Interactive Designer, Kim Hecomovich, and Lead Developer, Allyson Beckers, to the Smashing Conference in New York… Read More

Digital Roundup & Strategy Planning | Spyder Trap

Digital Roundup: 5 Updates to Note in Your Strategy PlanningJuly 01, 2016

Another week has gone by and like technology seems to do, it created more news to keep up with. We know that it can sometimes be hard to stay on top of every algorithm shift and app update, and attempt to guess which are… Read More

Untitled design

Digital Roundup: This Week in Tech NewsJune 16, 2016

It’s been a busy week in the world of technology. Lots of big things going on you may have heard about like Apple’s WWDC conference and some things you may have missed like Amazon opening a new big tech office in Minnesota! Whether it’s… Read More

The four new Spyder Trappers as Spyder Trap in May

Design, Quality Analysis, Marketing, and Client Strategy: Meet four of our newest Spyder Trappers!June 08, 2016

April showers brought May flowers…well not quite, but May did bring us four new awesome Spyder Trappers, and also another big award! For the 5th year in a row Spyder Trap was presented with the “The 100 Best Companies to Work For” award presented… Read More

Spyder Trap at Confab Central 2016

How to Create User-centric Digital Experiences in 2016: My Confab Central TakeawaysMay 26, 2016

Last week, I was fortunate to represent Spyder Trap at Confab Central 2016, a fantastic conference designed to teach content and UX professionals “to create, deliver, and manage content that’s meaningful, adaptive, and measurable.” It delivered on that promise with amazing speakers from digital… Read More

Digitally Made in Minnesota Logo and crowd | Spyder Trap

The Digitally Made in Minnesota Event RecapMay 20, 2016

On May 12th the crowds packed into our office to hear from panelists representing some of the best digital and tech companies in the Twin Cities. For whatever reason, not everyone was able to join us on a Thursday night for food, fun and… Read More

Digital Way Finder Logo and past event image

Meet the Panel for our next Digital Way Finder Event: Digitally Made in MinnesotaApril 28, 2016

Back in November, we had a great time talking about (and drinking) Minnesota Beer  with an exciting panel of local breweries. Now on May 12th, we’re bringing back our Digital Way Finder event to showcase the great digital work Minnesota companies are doing. We’ve put together a… Read More

The Web Developer's Toolbelt

The Web Developer’s Toolbelt: Innovation through Advancing TechnologyApril 21, 2016

Modern web development has become much more than fluency in the languages of the web and a strong understanding of information architecture. These are, of course, necessary skills for a solid foundation, but in the same way that any advancing technology is built on… Read More

HITRUST Certification Spyder Trap

What is HITRUST Certification and Why Does it Matter?April 14, 2016

The Health Information Trust Alliance (HITRUST) is a privately held organization that was created in partnership with healthcare, business, technology and information security leaders to protect consumers’ personal health and financial data. All sharing a belief that information security should be a core pillar… Read More