Sketch to Photoshop

Making The Switch To Sketch From PhotoshopFebruary 27, 2017

Transitions can be painful, time intensive, and costly. Especially when that transition impacts the workflow of a five person design department that relies on a piece of software to create complex and elegant UX/UI designs. Photoshop has been the cornerstone of our production workflow… Read More

digital-marketing-risks

The Risks of Relying on Digital Marketing Best PracticesFebruary 24, 2017

All good digital marketing and technology solutions are designed to meet the ultimate business objective: make the company money—with hopefully at least a pinch of social responsibility and moral fiber thrown in. Best practices are designed to help achieve that growth and have “been… Read More

crisis-comm-smbmsp

Navigating Crisis Communication For Social Media #smbmsp97February 17, 2017

Social Media Breakfast gathered a group of industry professionals to illustrate the importance of navigating crisis communication for social media. A true crisis is a rare thing. It’s easy to think of a negative comment getting over 10 shares as detrimental to your business… Read More

5-step-guide-for-event-value

The 5 Step Guide to Getting Value From EventsFebruary 15, 2017

Attending events in your field allows you to build professional connections, expand your knowledge base and serves as an opportunity to generate content for your business.   There are infinite ways to extract value from event attendance, whether it be through building connections with… Read More

hubspot-social-selling

Social Selling 101: A Hubspot User Group RecapFebruary 08, 2017

Content Strategist, Lindsey Graff, attended a Hubspot User Group session that covered the importance of integrating social selling into business strategy and the action steps needed to obtain maximum success. Lindsey’s notes from Chelsea Hunersen’s presentation make for a great guide to social selling… Read More

New-ST

Welcoming Four New Spyder Trappers to the TeamFebruary 03, 2017

We like to give credit where credit is due, and we’ll boast about our staff’s expertise often. That is why we’re thrilled to announce the addition of four new Spyder Trappers! We’re always stoked to welcome a new Spyder Trapper into the fold. Our… Read More

mike_rynchek_9_years_reflection

Happy 9th Birthday, Spyder Trap! – A message from CEO Mike RynchekJanuary 26, 2017

On the anniversary of Spyder Trap’s founding in 2008, our CEO Mike Rynchek shared an email with the whole ST team providing a look back at where the company started. And a look at how far we’ve come. The following is the email he… Read More

how_to_create_a_lead_nurturing_campaign

How to Create a Lead Nurturing CampaignJanuary 20, 2017

As digital marketers, we spend a lot of time trying to drive traffic to our clients’ sites. We create paid and organic social campaigns, optimize websites for search engines, develop elaborate AdWords campaigns, and more. Though every company could benefit from more, well-targeted site… Read More

The Art of Conversation #TrendingNorth

AdFed #TrendingNorth: A Lesson in the Art of ConversationJanuary 13, 2017

When it comes to representing a brand on social media, the most important thing to remember is the art of the conversation. To connect with an audience, presenting value, staying engaged, and exhibiting patience is key. Utilizing social media as a means of promoting… Read More

Kasia Wasko, UX Designer

Advocacy within User ExperienceJanuary 06, 2017

While user experience begins with empathy, we want to lead with advocacy. As products, businesses and services thrive, user needs change. Advocacy within user experience helps businesses evolve and stay ahead in a constantly changing landscape. Within User Experience, we devote a massive amount… Read More

2016 Spyder Trap Infographic

Spyder Trap Looks Back on 2016 [Infographic]December 31, 2016

2016 has been a record year for Spyder Trap. But rather than tell you about it, we thought we’d show you instead. Here’s an infographic detailing some highlights from the year while we endeavor to embrace 2017 and all that comes with it.

Spyder Trap at Chanhassen DECA

Spyder Trap Visits Chanhassen DECA StudentsDecember 30, 2016

Passion – a daunting word meant to illustrate a person’s unsuppressed devotion to pursuing something. That something can be anything; we at Spyder Trap happen to be passionate about the intersection of marketing and all things digital. And we like to recognize other inquiring… Read More

socialmediabreakfast

Bacon & Conversation – Social Media Breakfast RecapDecember 21, 2016

Spyder Trap encourages its employees to attend events and conferences to expand their knowledge and refine their craft. With that in mind, our resident social media enthusiasts, Taylor Werdel & Megan Sheley, attended the Social Media Breakfast: Social Media Case Studies. #smbmsp95 promised bacon… Read More

Lindsey Graff, Senior Content Strategist

Trapped in the Spotlight – Lindsey Graff, Sr. Content StrategistDecember 16, 2016

Trapped In The Spotlight” is Spyder Trap’s newest blog series wherein we interview current employees about their roles and what it’s like to work at Spyder Trap. This first installment features our Senior Content Strategist, Lindsey Graff, who shares some insights about her position… Read More