How to Create a Lead Nurturing CampaignJanuary 20, 2017

As digital marketers, we spend a lot of time trying to drive traffic to our clients’ sites. We create paid and organic social campaigns, optimize websites for search engines, develop elaborate AdWords campaigns, and more. Though every company could benefit from more, well-targeted site… Read More

The Art of Conversation #TrendingNorth

AdFed #TrendingNorth: A Lesson in the Art of ConversationJanuary 13, 2017

When it comes to representing a brand on social media, the most important thing to remember is the art of the conversation. To connect with an audience, presenting value, staying engaged, and exhibiting patience is key. Utilizing social media as a means of promoting… Read More

Kasia Wasko, UX Designer

Advocacy within User ExperienceJanuary 06, 2017

While user experience begins with empathy, we want to lead with advocacy. As products, businesses and services thrive, user needs change. Advocacy within user experience helps businesses evolve and stay ahead in a constantly changing landscape. Within User Experience, we devote a massive amount… Read More

2016 Spyder Trap Infographic

Spyder Trap Looks Back on 2016 [Infographic]December 31, 2016

2016 has been a record year for Spyder Trap. But rather than tell you about it, we thought we’d show you instead. Here’s an infographic detailing some highlights from the year while we endeavor to embrace 2017 and all that comes with it.

Spyder Trap at Chanhassen DECA

Spyder Trap Visits Chanhassen DECA StudentsDecember 30, 2016

Passion – a daunting word meant to illustrate a person’s unsuppressed devotion to pursuing something. That something can be anything; we at Spyder Trap happen to be passionate about the intersection of marketing and all things digital. And we like to recognize other inquiring… Read More


Bacon & Conversation – Social Media Breakfast RecapDecember 21, 2016

Spyder Trap encourages its employees to attend events and conferences to expand their knowledge and refine their craft. With that in mind, our resident social media enthusiasts, Taylor Werdel & Megan Sheley, attended the Social Media Breakfast: Social Media Case Studies. #smbmsp95 promised bacon… Read More

Lindsey Graff, Senior Content Strategist

Trapped in the Spotlight – Lindsey Graff, Sr. Content StrategistDecember 16, 2016

Trapped In The Spotlight” is Spyder Trap’s newest blog series wherein we interview current employees about their roles and what it’s like to work at Spyder Trap. This first installment features our Senior Content Strategist, Lindsey Graff, who shares some insights about her position… Read More

Taylor Werdel, Junior Marketing Strategist

My First Job: A Career at Spyder TrapDecember 12, 2016

Our newest Spyder Trapper to the team, Taylor Werdel, shares her thoughts on the three opportunities she looked for when starting a career in digital marketing. As a Junior Marketing Strategist, her perspective focuses on challenges as an indicator of growth, using peer success as… Read More


International Perspective: Denmark Visits Spyder Trap in MinneapolisNovember 28, 2016

For two-weeks in October, two high school students from Denmark shadowed Spyder Trap team members in an effort to gain a thorough understanding of how a marketing firm operates. We were fortunate to have their international, outside perspective on our company and asked them… Read More

The newest members of the Spyder Trap team

Get to know a few of the talented new members of the Spyder Trap teamOctober 31, 2016

For a new employee, the first day on a job can be very stressful. Between filling out endless amounts of paperwork and getting used to your new computer, it’s easy to have some things fall through the cracks. At Spyder Trap, we put effort… Read More

Creating long-term value and leadership buy-in

Selling the Long-Term Value of an Upfront Investment to your Leadership TeamSeptember 08, 2016

One of the biggest benefits of digital marketing is that there’s often real-time analytics and results. In any given moment you can track how your efforts are paying off and make any necessary tweaks in that same moment to maximize value. You can turn… Read More

Digital ecosystem step-by-step | Spyder Trap

5 Steps to a Healthy Digital EcosystemSeptember 01, 2016

This past spring my wife and I planted our very first garden together. Neither of us is what you might consider, “good at gardening” or “knowledgeable about plants.” But there’s only one way to learn, right? So we dove in, hands and knees first,… Read More

Untitled design (1)

The End of Summer: As a Spyder TrapperAugust 04, 2016

If you didn’t read some of the Spyder Trap blogs from the beginning of summer you may have missed something: Spyder Trap hired a summer intern. That intern was me, Parker Abena. A quick bit about me, I am going to be a sophomore at… Read More

Search Marketing in 2016 | MnSearch Summit + Spyder Trap


Every month we host the MnSearch crew in our office and they fill the place with search marketing experts looking to swap ideas and knowledge. It’s the perfect monthly event for our space, but once a year we let them leave to hold their… Read More