This week’s picks are in! Check back each week for news on all things digital and tweet us @Spyder_Trap to share what you’re excited about in the world of digital marketing and technology.
1) Bing Ads Rolls Out Universal Event Tracking
Bing Ads has developed Universal Event Tracking, a way to define and track goals for performance and conversions, the company revealed at Thursday’s Bing Ads Next event. The new tracking capability replaces the current Campaign Analytics conversion tracking functionality. Tracking across devices will also be of huge benefit to advertisers. The tracking tag will enable remarketing such as bid modifications and the ability to define and target custom audience segments. Read more from Search Engine Watch.
2) Foursquare Announces a 54% Usage Increase
Foursquare separated itself into two entities earlier this year: a new version of Foursquare that features customer reviews and Swarm, a location-based check-in app. This week, the company announced a 54% increase in usage since the change. The new Foursquare continues to challenge other local review apps like Yelp, OpenTable, YellowPages, and Urbanspoon. Foursquare reports the site now has 55 million registered users, according to Search Engine Land.
This week Twitter launched an in-app audio streaming service that allows users to play music or podcasts directly from their timelines. It’s called Audio Card, and it allows people to click on a tweet with a song in it and listen while continuing to browse the site. iTunes is also on board, so users can listen to music in their timeline and then be transferred to Apple’s service to buy the song. Tech Crunch has the full story.
4) Apple Introduces Maps Connect Local Listings Portal
There’s a new, free self-service portal to add or edit local business listings: Apple Maps Connect. It’s intended for small business owners or their authorized representatives (not agencies) to be able to quickly and easily add content directly into Apple Maps. The service is free and the listings appear on Apple Maps. Apple says updates or new listings will take approximately a week to show up. Read more.
5) Apple Pay: Recap of the First Week
During its first week of availability, Apple Pay is catching on with consumers and retailers, but there has been mixed opinions about the mobile payment system. While many report rave reviews and high adoption rates for the service (launched Monday) many early users have been dealing with glitches. There have been reported double charges on the Instacart grocery app and Uber private driver app, and users say merchants accepting Apple Pay need to better train their staffs. Full story.