Posted January 6th, 2009 by Mike Rynchek
Brad Wellman
Spyder Trap Online Marketing
Spyder Trap Online Marketing is proud to announce their very own Mike Rynchek will be presenting during the Featured Speaker Series at the Midwest Direct Marketing Association next Monday January 15th at the Nicollet Island Inn. Below is a quick summary of the event. Be sure to register in advance and we will look forward to seeing you there. If you have any questions feel free to contact Mike directly at mrynchek@SpyderTrap.com or follow him on Twitter at @mikerynchek.
It’s easy to feel overwhelmed when you’re barraged with terms like “Web 2.0” and “social media”—not to mention a giant helping of alphabet soup (acronyms and abbreviations).
Relax! Mike knows how confusing the world of online marketing can be. At our January 15th Featured Speaker Series luncheon, he’ll demystify many terms and concepts that have infiltrated our marketing world.
Mike will also help you understand how a variety of organizations are achieving their objectives with the help of powerful social media tools and tactics. His company was behind the “Vote Yes Minnesota” ballot initiative that passed in November—despite the faltering economy. Mike will discuss how social media influenced the outcome.
Tags: Minneapolis Online Marketing, Social Media
Posted January 5th, 2009 by Brad Wellman
Brad Wellman
Spyder Trap Online Marketing
Twitter Phishing Scam - Check the URL
Apparently, Twitter has gone phishing. In one of the latest Internet scams to attain an individual’s personal information, direct messages (DMs) are showing up on users’ Twitter pages with enticing invites to a blog about themselves on blogspot.com. The DM reads: “Hey! Check out this funny blog about you…” The link in the message then redirects to a page (http://twitter.access-logins.com/login) that looks like the Twitter log-in page. However, it is actually not on Twitter – it’s a site disguised as Twitter to steal your log-in credentials instead.
If you have fallen victim to this phishing scam already, it may be possible for scammers to use your log-in credentials to send DMs to your friends and followers on your behalf. It may also be possible (according to an article on CNET.com) that since many people use the same user ID and password for multiple online services, it’s possible that credentials collected from this scam could be used to log in to other services, including financial sites.
The Twitter blog has more information on this phishing scam, as well as tips to avoid falling victim to it, and what you can do if you have already. If you are unsure in any way, a good idea would be to change your password.
Don’t fall victim to phishing scams like this. Always check the URL of the website you are on when filling out login forms.
Tags: Minneapolis Online Marketing, Social Media, Twitter
Posted January 5th, 2009 by Glenn Seaberg
Glenn Seaberg
Spyder Trap Online Marketing
Most respected industry reports predict increased online marketing spending in 2009. Yet many marketers are reluctant to embrace this as readily as traditional marketing. How could this be?
The answer is simple. Most people avoid that which confuses them. Maybe you’ve witnessed an online marketing guru say something like this:
“If you take a look at organic SEO and PPC, then vet them against your KPIs, you can easily see SEM as the thing to do. But don’t overlook title tags, meta tags, and alt tags, and even long-tail keywords or your SEO could be SOL.”
WTF?
As online marketing professionals, our job is to explain why online marketing is worth the investment, even at the expense of traditional media budget – especially in this economy. Therefore, we shouldn’t speak in jargon and TLAs.* We need to clearly explain the unique features and business benefits of this new marketing frontier; efficient targeting, ease of testing, instant trackability and real-time analysis & correction (among others). These are the concepts that all marketers understand and embrace.
After all, the real benefit of online marketing is increased ROI. And that’s the only acronym that matters to the decision makers, whether they are VPs, CMOs or CEOs.
* TLA = Three-Letter Acronym
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For a cheat sheet of online marketing jargon, watch for my next post “The Unfortunate Glossary of Online Marketing.”
Tags: Minneapolis Online Marketing, Minneapolis Pay Per Click, Minneapolis Search Engine Optimization, Traditional marketing
