Successful digital marketing starts with having a deep understanding of both client and end user goals, frustrations and preferences. Our approach is to work closely with clients to understand project objectives and mirror that intent in everything we create.
As a digital-only marketing firm, Spyder Trap creates, strategizes and solves technical problems using a hybrid of the Waterfall and Agile processes.
After gathering valuable user intelligence and surveying the competitive landscape, we prototype a minimum viable product. The goal of this phase is to confirm whether the assumptions developed during our user intelligence gathering are, in fact, accurate.
We are a nimble agency and work with a variety of tools, but we are well-versed in Flinto and Invision for high-fidelity prototyping and Slickplan for sitemaps. In the wireframes stage, our designers also use Axure for low-fidelity prototyping.
Our relationship with clients doesn't end once a project is handed off. Because the digital space moves so quickly and is changing every day, we want to make sure our clients' ever-changing digital needs are taken care of. That's why after launching a project, we maintain the relationship and analyze overall results — optimizing and iterating as necessary.