Get to know the leaders who are shaping the future of Spyder Trap and digital marketing in the Twin Cities.
Mike Rynchek is CEO and founder of Spyder Trap. Mike’s experiences have made him an industry leader in the digital marketing arena. This is demonstrated through his participation in events such as a digital marketing panel at the mHealth Summit conference, as well as speaking at the National Business Group on Health. Mike was named one of AdFed’s “32 Under 32,” and was a semi-finalist for EY’s Entrepreneur of the Year award in 2013 and 2014.
Barb is Spyder Trap’s CFO and is responsible for its financial direction as well as human resources. Barb is a certified public accountant with 20+ years of experience with for-profit and nonprofit organizations, as well as international entities. Outside of Spyder Trap, Barb volunteers for Prepare + Prosper, an organization that prepares tax returns and provides financial guidance for low-income individuals.
Joe leads an elite team of developers and software engineers who create amazing websites, mobile apps, custom software and more. His ability to leverage code and creativity with the right approach and execution put Joe and his team in position to launch award-winning platforms and marketing hubs. Joe is a thought leader and expert in creating solutions at the convergence of marketing and technology.
Tara brings 16 years of agency and client-side experience to her role leading our Client Services team. She provides leadership for sales, solutions engineering and project management. Her style is honest and approachable to ensure our Strategists understand our clients’ complex challenges and can execute solutions in an innovative, yet pragmatic way. She believes strong partnerships begin with respect. Her focus is building relationships so we can anticipate needs, communicate clearly, and generate results for our clients.
Scott has more than 10 years of experience in online retail, enterprise web applications and corporate process improvements. Spyder Trap relies on his unique expertise to ensure consistent quality from the production team by developing and improving processes, crafting necessary tooling and by leading the quality assurance team.
Chris Todd leads a team of strategy-obsessed digital marketers. He provides direction on projects from paid search strategies to SEO retainers and complex content strategy engagements. With over 7 years of management experience, an MBA from the University of Maryland, and a reputation as a social media thought leader, Chris leads Spyder Trap’s holistic approach to projects. He believes even the smallest digital marketing project benefits from a complete understanding of a client’s industry, goals, and objectives.
Ben leads an extremely talented group of designers at Spyder Trap. With over a decade of design experience, he’s created beautiful, functional solutions for organizations ranging from Fortune 500 corporations to small nonprofits. With his focus on empathy for the end-user, Ben believes in balancing the kind of artful design that leaves a lasting brand impression with a user experience that’s so simple, it goes unnoticed. The result? Digital experiences that push creative boundaries in their seamlessness.